6sense Named Organization of the Year for Innovation in Sales and Marketing Industry
New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results
SAN FRANCISCO–(BUSINESS WIRE)–#6sense—6sense, the leading Account Engagement Platform, today announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, while SiriusDecisions awarded PTC Program of the Year for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. The company also received recognition from Inc. Magazine, The American Business Awards and the Software and Information Industry Association (SIIA CODiE) earlier this year.
“Throughout all of the year’s changes and challenges, the need for predictable revenue is more important than ever. Meeting our current moment with new technologies and ways of doing business is essential for modern sellers and marketers. The recognition and support from Business Intelligence Group, Forrester and others, gives us a moment to celebrate and reflect on how we’ve reignited a fire across the industry,” said Latané Conant, author of “No Forms. No Spam. No Cold Calls,” and CMO at 6sense. “We won’t be resting on our laurels; there is always a new obstacle to overcome. We’re looking forward to bringing more organizations into the next generation of account-based sales and marketing.”
Chief Martech has reported that 2020 has seen a 13.6% increase in marketing solutions available, for a total of 8,000. This means 1 in 5 of the solutions on the 2020 report weren’t active last year. This is an incredibly competitive market, and only accurate, data-driven solutions that tackle relevant problems with proven ROI can survive. 6sense has proven its place as an industry leader with patented technology and consistent innovative launches like Native Retargeting, an integration with LinkedIn and Next Best Actions.
As such, the Sales and Marketing Technology Awards, aka “The Sammys”, recognizes the global leaders, technologies and organizations, like 6sense, that are helping to solve the challenges organizations have connecting and collaborating with prospects and customers.
“We are proud to reward and recognize 6sense for their innovation and dedication to helping both the organizations using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their dedication and innovation will improve how we all connect with the brands we love. Congratulations!”
To learn more about 6sense’s award-winning technology, visit 6sense.com.
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. Led by Jason Zintak, 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
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