6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting
Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale
SAN FRANCISCO–(BUSINESS WIRE)–#6sense—6sense, the leading Account Engagement Platform, today announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.
Like 6sense’s suite of display advertising capabilities, Native Retargeting is entirely self-service and uses the platform’s integrated intent network, patented account identification, and patented approach to delivering AI-driven buying stage predictions in order to identify, prioritize, and engage ideal customer profile (ICP) accounts that exhibit purchase intent. Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement.
“6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView. “By targeting audiences who are in-market with personalized advertising, we’ve aligned sales and marketing and are generating quality leads that excite both departments, which is an incredibly refreshing feeling in a time of uncertainty.”
Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear. 6sense also recently released dynamic display advertising, which personalizes content in digital ads based on real-time account information, and integration with LinkedIn, which leverages 6sense’s account data and insights for all LinkedIn ad types — most of which are unsupported by other ABM vendors. Together, 6sense’s comprehensive display advertising capabilities enable customers to reach buyers across channels while optimizing ad targeting and spend on relevant audiences.
“Our strategy is to provide customers access to the broadest network of advertising inventory, and then overlay our patented company identification and AI capabilities to ensure campaigns reach their ideal accounts and personas — and generate the highest possible ROI, “said Viral Bajaria, CTO and Co-Founder of 6sense. “Marketers of any experience level can use 6sense to launch micro-targeted, programmatic display campaigns for buyers across all stages of the purchase journey. Recognition from industry analysts, combined with the results our customers are generating, shows that our industry-leading intent, account identification, predictive, and display capabilities set 6sense apart from the competition.”
Independent research firm Forrester recently cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, in addition to naming 6sense a leader in The Forrester Wave™: B2B Customer Analytics, Q1 2019, making 6sense the only ABM vendor to be named a leader in both reports. Additionally, global technology company, PTC, was recognized as a 2020 SiriusDecisions Program of the Year winner for its marketing operations program using 6sense and its partner technologies.
For more on Native Retargeting or other 6sense advertising tools that use personalized data to reach in-market prospects, visit 6sense.com.
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. Led by Jason Zintak, 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
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