Adstream Uses Exasol to Power Industry Consumer Behavior Dashboards
The Public Advertising Insights Portal offers visibility on the impact of the COVID pandemic across a broad range of industries
Adstream’s global data-driven insights serve as benchmarks for consumer behavior
ATLANTA–(BUSINESS WIRE)–Exasol, the high-performance analytics database, and Adstream, the leading global provider of digital asset management and analytics solutions to the ad industry, today announced the launch of Adstream’s Public Advertising Insights Portal, powered by Exasol. The dashboards, which are available to the public, provide insight into advertising spends, activities and content formats by industry sector. The first dashboard to be published, Covid-19 Advertising Impact, shows industry insights and trends throughout the COVID pandemic, which in turn offer strong benchmarks around consumer behaviors.
“Throughout the pandemic, at Adstream we have helped our clients answer questions such as ‘Has the market recovered yet?’, ‘Is there a noticeable impact of Covid-19 on advertising?’, or ‘Is now a good time to advertise in my industry?’. Adstream’s global data has provided much-needed visibility and re-assurance to our clients, and we thought that this visibility would be welcomed by the rest of the industry, “said Andrew Blake, Analytics & Machine Learning Principal at Adstream.
Adstream embarked on this project to create a Public Advertising Insights Portal as a branch of the wider One Analytics platform that Adstream provides to its clients. The first Covid-19 Advertising Impact analysis is now available online.
The insights shared through the portal have been made possible because Adstream delivers advertising assets for clients into over 140 countries, totalling hundreds of millions of files, and petabytes of data. Adstream is in a unique position to analyze global advertising activity and uncover the global and local industry trends and insights. However, there are significant engineering concerns when working with such large data volumes, especially when considering the high user concurrency requirements of publicly interactive dashboards. In addition, Adstream also had to ensure the portal could support thousands of ad-hoc analytics queries coming from One Analytics every day.
“We chose Exasol as our analytics database after an intensive vendor analysis. Exasol was the best database to handle the volumes of data, the high concurrency of users, and the unpredictability of the queries, whilst performing exceptionally fast, consistently, and also remaining cost efficient,” added Blake. “Exasol is 100x faster than our previous database, with most queries sub-second, and it helps me sleep better every night knowing it won’t let us down.”
Adstream is the first global content management and ad delivery platform. Adstream enables corporations, brands, agencies and companies of all sizes to view the entire end-to-end advertising process, including analytics, in one place. From production to creative to distribution, teams and decision makers can engage in the content management, approvals, and delivery process from anywhere in the world.
The Exasol high-performance analytics database is built to run faster than any other database, delivering next-level performance, scale and ease of use. Analyze billions of rows in seconds; run high-performance analytics securely in the cloud or on-premise; deliver frictionless analytics with self-indexing that automatically tunes performance; and scale out analytics for one transparent price.
To learn more, please visit: www.exasol.com
Adstream is a global marketing technology and services provider, helping almost 100,000 users from more than 9000 brands and agencies worldwide to manage the creation, optimization, storage and delivery of content. For more information, visit www.adstream.com.
fama PR for Exasol
Carla Gutierrez, Head of Global Communications, Exasol