Alation Expands Leadership Team, Appoints World-Class Marketing Executive as CMO
Tracy Eiler to lead and scale the company’s marketing engine to drive continued growth in 2021
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Alation Inc., the leader in enterprise data intelligence solutions, today announced the appointment of Tracy Eiler as Chief Marketing Officer (CMO). Eiler is responsible for driving Alation’s marketing strategy to scale the company and help customers in their quest to become data-driven enterprises and foster data culture.
Eiler has more than 25 years of experience building and scaling high-performance B2B technology marketing teams. She has experience in analytics and data management, and has worked across many SaaS revenue models including commercial, enterprise, and channel. Eiler is recognized as one of the 15 Most Influential Women in B2B Marketing and a B2B Demand Marketing Game Changer. She is also a founding Board Member of the non-profit Women In Revenue.
“We are excited to welcome Tracy to Alation. She is a dynamic marketing executive and transformative leader who has implemented successful end-to-end marketing strategies and has an amazing track record of revenue-driving growth,” said Satyen Sangani, CEO and co-founder, Alation. “Alation has grown exponentially in the past few years, and we’re ready to tackle the 2021 market opportunity to both lead and define the data intelligence category head-on. Tracy’s experience will help us strategically drive and manage this growth.”
Co-Author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth,” (Wiley, 2016), Eiler is a brand-building, metrics-driven, marketing and sales thought leader with a proven track record in demand generation and awareness. She’s worked with both startups and public companies, serving line-of-business executives, end users, IT, and the C-suite.
“I’m thrilled to join the Alation team at such a pivotal time for the company,” said Tracy Eiler, Chief Marketing Officer, Alation. “Alation’s customer base reads like a “Who’s Who” list, as enterprises are racing to become more data-driven. To help fuel the next phase of Alation’s growth, I will focus on catapulting the company’s strong customer base and market impact to make our data intelligence platform ubiquitous in organizations.”
Most recently Eiler served as CMO of InsideView where she was responsible for developing and implementing overall marketing strategy, and optimizing every stage of the customer lifecycle. She is known for engaging content on the subjects of account-based engagement, aligning sales and marketing, and women in leadership. Prior to InsideView, Eiler was the marketing leader at several other SaaS business applications and big data vendors.
Alation pioneered the data catalog market and today is leading its evolution into a platform for a broad range of data intelligence solutions including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Thanks to its powerful Behavioral Analysis Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines machine learning with human insight to successfully tackle even the most demanding challenges in data and metadata management. More than 225 enterprises drive data culture, improve decision making, and realize business outcomes with Alation, including AbbVie, American Family Insurance, Cisco, Exelon, Finnair, Munich Re, New Balance, Pfizer, Scandinavian Airlines, and US Foods. Headquartered in Silicon Valley, Alation is backed by leading venture capitalists including Costanoa, Data Collective, Icon, Sapphire, and Salesforce Ventures. For more information, visit alation.com.
Director, Public Relations