B2B Marketing is Broken: aShoGi Launches Debut B2B Product to Help Customers Weather Trade War and Pandemic

Company sees pandemic creating a need for more robust B2B marketing, financing, and supply chain management options as trade war continues

KNOXVILLE, Tenn.–(BUSINESS WIRE)–aShoGi is pleased to announce the launch of their new B2B platform as a service (PaaS) product devoted to simplifying the traditionally complex mechanics of business-to-business and business-to-government commerce. Venture-based tech start-up aShoGi houses hundreds of technology transfer options for business along with grant and RFP opportunities. The platform combines e-commerce with business directory functions to let businesses find suppliers, advertise to potential customers, and locate new product development opportunities.

“B2B ecommerce struggled even before the pandemic. Most business to business transactions are too complex for simple e-commerce websites like consumers use. The result is that anyone starting or operating a business has to go through a time consuming process to find suppliers or market to customers. aShoGi aims to solve this problem by creating a platform where businesses can market exclusively to other businesses. Our platform lets users identify services and products they need quickly and efficiently.” — Michael McDonald, Co-Founder and CEO

aShoGi’s platform also helps businesses identify opportunities to expand their product lines with new technologies and innovations from some of the nation’s top universities and government research labs while also providing a comprehensive list of small business innovation research grants available from various branches of the federal government. These grants range from $150,000 to $1M+ and are exclusively available to US small businesses looking to develop products and services in numerous areas including medicine, defense, artificial intelligence, e-commerce, industrial sensors, semiconductors and more. The aShoGi platform lets businesses easily identify grant opportunities from the government that fall in their domain or find potential new products and technologies to license from patent holders.

About aShoGi

aShoGi is a comprehensive PaaS platform that connects businesses to one another in order to streamline traditional, labor intensive procurement and B2B sales processes. Headquartered in Tennessee but doing business with clients nationally, aShoGi was founded by Michael McDonald and Mark Matthews in 2020. For more information, visit the company’s website at https://www.ashogi.com


Megan Cannon, Head of Sales


Or Michael McDonald, Co-Founder and CEO

(865) 332-2210