BEN Expands Executive Team With Key Senior Hire For Its Product Placement Business
Pauline Malcolm-Thornton Joins as SVP of Client Development to Drive Sales Growth for Product Placement Division
SHERMAN OAKS, Calif.–(BUSINESS WIRE)–#advertising—BEN, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, today announced that Pauline Malcolm-Thornton will be joining the product placement team as Senior Vice President of Client Development.
In her new role, Malcolm-Thornton will be focused on driving new business for BEN’s product placement division, as well as providing leadership to the company’s growing sales team globally. Malcolm-Thornton joins BEN following a record-breaking year across its product placement, influencer marketing, and AI businesses. She brings a wealth of experience in building world-class sales teams from the ground up for major media and entertainment companies. Prior to joining BEN, she held senior sales leadership positions at The Walt Disney Company, Condé Nast, and most recently Quibi.
“We’re thrilled to have Pauline join our growing team at BEN,” said Ricky Ray Butler, CEO of BEN. “The entertainment industry is undergoing a period of massive change — from new streaming platforms and monetization models, to scaled content production and advertising tactics. We’re seeing new and exciting opportunities for brands to get involved in content creation across Hollywood, and we’re eager to have Pauline lead the charge in growing our presence within the market.”
“I’m excited to be joining the team at BEN during a period of incredible growth across entertainment,” said Malcolm-Thornton. “I’ve admired the company for its leadership in the entertainment AI space, and its deep understanding of the ways in which audience behaviors are reshaping the status quo in advertising. I look forward to continuing to scale BEN’s product placement operations across film, streaming, TV, and music, and help brands navigate the evolution of entertainment.”
Malcolm-Thornton is a graduate of Baruch College with a Bachelor of Business Administration Degree in Marketing and a Minor in Computer Science, and has an Executive Management Certificate from Harvard Business School. She also serves as a board member at the Cayton Museum, the only children’s museum in Los Angeles.
About BEN Group
BEN Group Inc. is an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content with guaranteed ROI. BEN Group consists of the world’s largest influencer marketing business; the world’s largest product placement agency; TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth; and Greenlight, a global rights and licensing business.
With its proprietary AI and platform, BEN is the first and only company using machine learning and deep learning neural networks to identify high-impact opportunities for authentic, non-disruptive product placement and influencer marketing. BEN combines its AI with 40+ years of experience and a team of industry experts to connect brands with the right audiences and content opportunities in meaningful ways. BEN works with the world’s top brands, including Microsoft, General Motors, Unilever, Tencent, and General Mills.