Birdzi’s Latest VISPER Results Reveal Retailers Blazing a Path to the Future of Strategic, Hyper-Personalized Marketing
Leveraging product catalog insights and shopper profiles, Birdzi’s VISPER tool helps local grocers drive an incremental lift in revenue of over 15%
ISELIN, N.J.–(BUSINESS WIRE)–#Groceryshop2021—Birdzi, the supermarket industry’s most comprehensive customer intelligence and engagement ecosystem, today announced the most recent results from its clients’ VISPER personalization campaigns. Part of Birdzi’s customer intelligence platform, VISPER leverages a retailer’s entire product catalog and customer insights to create specific offers, discounts and communication tailored to each shopper. Since its launch in October of last year, VISPER has benefited major retailers like Weis Markets, Coborn’s and County Market, proving to be a more effective alternative to the weekly ad circular.
Across all Birdzi customers, over 8% of shoppers who receive strategically targeted VISPER offers buy one or more items versus the 4.5% of shoppers who buy one or more items from weekly circulars. This results in an incremental lift of over 15% versus the less than 1% generated by weekly circulars. In addition, Birdzi customers have seen a significant return on investment from VISPER campaigns, which is driven by increases in customer engagement and shopper behavior. Results include:
- 38.2% growth in the number of categories shopped
- 23.6% growth in the number of trips per shopper
- 16.6% growth in the spend per shopper
- 12.1% growth in shoppers who activated an offer for the first time
- 11.8% growth in the number of shoppers
Leveraging big data and machine learning, VISPER helps retailers create one-to-one personalized customer experiences via email, direct mail or even print-on-receipt. Key benefits include:
- Entire product catalog access: Use the entire store product catalog as the “offer pool,” making use of more than 40,000+ products on average across the store.
- Retailer-funded discounts: Assume responsibility for marketing efforts, while increasing return on investment to help fund personalized discounts.
- Automated processes: Automate each step of the VISPER process, from audience creation to recommended promotions for each customer to campaign execution.
- Individualized strategies: Grow lifetime value and engagement by leveraging custom customer audiences and deconstructing shopper profiles to strategically grow value.
“At Birdzi, we’re passionate about helping grocers re-create the personalized experience of the past using the AI-powered technology of the future,” said Shekar Raman, CEO and founder, Birdzi. “VISPER has been a key tool to meeting this goal, delivering savings customers truly desire while providing real financial value for our retail customers.”
Raman spoke about how VISPER and strategic, automated personalized marketing is transforming the grocery industry during “The Path to Retail 4.0: Get Ready or Get Left Behind,” a Center for Advancing Retail (CART) event during the NGA Show on Sunday, Sept. 19 from 1:00 – 3:30 pm MT. Raman will also join Gary Hawkins, strategic advisor at Birdzi and CEO at CART, and Ron Bonacci, VP of marketing and advertising at Weis Markets, for “Workshop: Data and Personalization: Effective Personalization Tactics” at GroceryShop on Monday, Sept. 20 from 9:55 – 10:35 am MT.
Birdzi was founded with a vision to make the shopping experience “Smart, Personal and Seamless” for the shopper, while empowering retailers and brands to easily and intelligently connect with the shopper at the right time and place with the right message. For more information, visit: https://www.birdzi.com.
Ketner Group Communications (for Birdzi)