Brand Protection Leader Red Points Partners with CentralNic to Offer an End-to-End Brand Protection Experience
NEW YORK–(BUSINESS WIRE)–Red Points, the first brand intelligence platform and global leader in online IP infringement detection and removal, announced today their official partnership with the world’s best domain registry platform, CentralNic Brand Services, to create an end-to-end brand protection experience, utilizing both companies’ combined technologies to deliver speed, scalability and cost-effectiveness.
With offices in New York, Barcelona, Beijing and Salt Lake City, Red Points’ brand protection software utilizes artificial intelligence to detect and remove online counterfeits at scale. With the help of artificial intelligence, such as keyword generation and image recognition, the company is able to process information retrieved across over 5,000 online marketplaces, websites and social media platforms to detect and enforce counterfeits and piracy all while accumulating rich actionable data.
Headquartered in London, with offices across the world, CentralNic Brand Services is the trusted global leader in domain portfolio management for corporations and enterprise businesses. CentralNic’s domain experts deliver unparalleled service in domain management, portfolio optimization and online security tailored specifically to the needs of large and high-growth businesses. With customized assistance and personal support, CentralNic Brand Services helps companies navigate through the complexities of domain portfolio management while reducing costs and ensuring the right level of coverage and protection. CentralNic Brand Services is a division of CentralNic Group (LON:CNIC), one of the largest domain registrar and registry services groups on the planet, managing over 45 million domains for hundreds of thousands of retail, corporate customers and resellers worldwide.
“Our customers have been in need of a fully-featured anti-counterfeiting solution for a while, and we have been looking for the right technology company to partner with,” said Haydn Simpson, head of sales at CentralNic Brand Services. “We selected Red Points because of its holistic service and comprehensive IP expertise. We have no doubt it is the best provider for our clients’ needs.”
“At Red Points, our mission is to make the Internet a safer place for brands and consumers,” said Laura Urquizu, CEO and chairperson at Red Points. “This partnership with CentralNic will offer a 360-degree solution protecting the entire range of IP assets of our clients.”
About Red Points
Red Points is the world’s first brand intelligence platform. By combining some online brand protection, copyright enforcement, and distributor monitoring capabilities, Red Points provides companies full visibility into brands’ presence online. Over 700 brands rely on Red Points to fight fakes, piracy and distribution abuse online, allowing them to maintain control, improve their brand value and increase revenues. With offices in New York, Barcelona, Beijing and Salt Lake City, Red Points has transformed an industry traditionally led by intellectual property lawyers and service-focused companies into a scalable, cost-effective technology solution. For more information on Red Points and its solutions, visit www.redpoints.com.
About CentralNic Group plc
CentralNic (AIM: CNIC) is a London-based AIM-listed company which drives the growth of the global digital economy by developing and managing software platforms allowing businesses globally to buy the subscriptions to domain names and web services they require to realise their aspirations online. Its core growth strategy is identifying and acquiring cash-generative businesses in its industry with annuity revenue streams and exposure to growth markets and integrating the acquired software and operating platforms. CentralNic operates globally with customers in almost every country in the world, and is committed to building a better global digital economy.
For more information please visit: www.centralnicgroup.com
Idea Grove, for Red Points