Burke Launches Geode|AI, An Integrated Insights System, to Help Clients Uncover Hidden Insights

CINCINNATI–(BUSINESS WIRE)–#BurkeInsights–Burke Inc. is proud to announce the launch of its new machine learning and data integration solution, Geode|AI.

Geode|AI brings a new level of clarity to business decisions through advanced analytics and streamlined data fusion. Paired with human expertise and unsurpassed commitment to customer service that has defined Burke for nearly 90 years, Geode|AI offers organizations a full-service experience that helps them go from data to decisions with confidence.

Now more than ever, corporate Insights functions need help integrating and activating the many data streams relevant to their business issues,” said Jamie Baker-Prewitt, Burke’s Chief Research Officer. “We serve as an extension of their teams by stitching data together efficiently. Leveraging machine learning, layered with a keen understanding of our clients’ industries and organizations, we provide a holistic perspective to help them move their businesses forward. The technical advances we leverage, paired with our consultative approach, allow us to be better partners from start to finish.”

Developed to help clients see critical insights that are not possible in single-source analysis, Geode|AI allows diverse inputs – including survey data, geolocation information, syndicated data, financial data, operational data, and more – to be analyzed jointly, revealing relationships that are often invisible when data streams are evaluated separately. With an exhaustive set of statistical and machine learning capabilities, Geode|AI brings clarity to companies, helping them make more informed and strategic business decisions.

Geode|AI’s diverse range of functionality is scalable to any data or decision need, with an intuitive, modular architecture that’s equally suited to capturing targeted insights or supporting complex decision-making challenges.

To learn more about Geode|AI, visit burke.com or contact Jamie Baker-Prewitt at jamie.baker-prewitt@burke.com.

Founded in 1931, Burke is an independent, decision sciences, insights and innovation firm. Burke capitalizes on its state-of-the-art research execution, advanced analytical techniques and leading-edge technology to provide decision support solutions to companies across all major industry sectors. A 100% employee-owned company, Burke is also the industry leader in marketing research and consumer insights education through The Burke Institute, which has trained more than 85,000 participants from 10,000 companies, through more than 4,000 public and in-house customized market research seminars in 40 different countries. Burke, Inc. acquired Seed Strategy in 2014, creating a world-class consultancy with the ability to provide stronger, more actionable perspective for clients through the pairing of Burke’s prowess in research-based decision support and Seed Strategy’s expertise in new product innovation and strategic brand development.


Megan Nicollerat