Cheetah Digital Cited a Leader in Email Marketing Service Providers Report by Independent Research Firm; With the Highest Scores Possible in the Analytics, Personalization and Optimization, and Data Criteria
Cheetah Digital received the highest scores possible in 11 criteria
CHICAGO–(BUSINESS WIRE)–Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces its placement as a leader in Forrester Research’s The Forrester Wave™: Email Marketing Service Providers, Q2 2020.
“Forrester finds this vendor’s data collection, interface navigability, and reporting much improved from our 2018 evaluation of the same functionality” writes author and Forrester VP and Principal Analyst Shar VanBoskirk. We believe this improvement from The Forrester Wave™: Email Marketing Service Providers, Q2 2018, is a strong reflection of research and development dollars put towards consistent product innovation at Cheetah Digital. Cheetah Messaging is part of Cheetah Digital’s Customer Engagement Suite, also including Cheetah Experiences, Cheetah Loyalty and Cheetah’s Engagement Data Platform. Forrester identified the 13 most significant companies in the email marketing service provider industry and evaluated them across 23 criteria.
According to the report, “The 25% of topline revenue that Cheetah Digital allocates to R&D is well spent. It offers an analytics environment for data exploration and scenario modeling. Cheetah Experiences works in concert with email programs to enable templatized interactive experiences for collecting zero-party data. The Customer Engagement Suite has continuously running AI models to proactively identify optimizations.”
Throughout its 20-year history, Cheetah Digital has held the belief that building lasting relationships with customers requires immersive engagement at all touchpoints. The Cheetah solution helps marketers to drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the entire customer lifecycle.
“Email serves as the strategic centerpiece of our Customer Engagement Suite, influencing acquisition, engagement, and emotional loyalty across the customer lifecycle,” said Cheetah Digital CMO, Richard Jones. “Cheetah has been investing heavily in a platform that allows marketers to grow their database, learn more about their customers, and deliver the right message at the right time in the right channel. This would not be possible without market-leading data management capabilities.”
The report coincides with new innovations announced in the Cheetah Customer Engagement Suite. The latest release allows marketers to optimize real-time journeys across all stages of the customer lifecycle and include key functionality in the areas of journey orchestration, real-time personalization, and machine learning.
This announcement follows Cheetah Digital’s recent survey of consumers in conjunction with eConsultancy for a report, “Is your marketing strategy out of touch?”. For more information about Cheetah Digital’s Messaging solutions, visit cheetahdigital.com/solutions/cheetah-messaging.
About Cheetah Digital
Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies, underpinned by an engagement data platform that can scale to meet the changing demands of today’s consumer. Many of the world’s best brands, including Hilton, Neiman Marcus, Walgreens, and Williams-Sonoma trust Cheetah Digital to help them drive revenue, build lasting customer relationships, and deliver a unique value exchange throughout the customer lifecycle. To learn more, visit www.cheetahdigital.com.
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