Daniel Yarlett Named New ReferralExchange CEO

Long-tenured CTO will lead the company into its next phase of growth

SAN FRANCISCO–(BUSINESS WIRE)–#proptech–ReferralExchange, the real estate industry’s leading referral network, today announces the appointment of Daniel Yarlett as Chief Executive Officer. Yarlett will replace Scott Olsen who has served as CEO since 2007.

Since joining the company in 2009 Yarlett has been a central member of the management team and has played a pivotal role in developing ReferralExchange’s vision and establishing the foundations of its current success. He has been Chief Data Scientist since 2016 and Chief Technology Officer since 2018, and throughout his tenure at ReferralExchange has spearheaded initiatives across diverse areas of the business, including engineering, digital marketing, product, data science, and operations. These initiatives have driven significant revenue growth for ReferralExchange and have contributed to the evolution of the strategic vision of the company in substantial ways.

Prior to joining ReferralExchange, Yarlett was at Stanford University where he gained a PhD in cognitive psychology, specializing in mathematical psychology and natural language processing. Yarlett has a strong background in business process optimization, software engineering, machine learning, artificial intelligence, digital marketing, data mining and data visualization. He also holds an MSc in Artificial Intelligence from Edinburgh University and a BA in Philosophy from Cambridge University.

“Dan has been instrumental in establishing our company’s position as a market leader in the real estate industry. I have worked closely alongside him for 11 years now and have witnessed him grow to become a fantastic and thoughtful business leader. He and I have a deep shared vision for the future of ReferralExchange and I have the utmost confidence that he will be an outstanding leader for the company’s next phase of growth,” said Scott Olsen, who will transition to the role of Executive Chairman of the Board as part of the change.

“I’m thrilled by the recent growth we’ve seen on our platform, and the plans we have for the future as we deepen our relationships with our agents and focus on delivering even more value to them through the expansion of our invitation-only subscription offering. I’ve witnessed massive expansion in our network of agents and our coverage of territories over the past 12 years, including our recent expansion into the Canadian market, and believe we’re at an inflection point in terms of our market dominance. I’ve never seen more opportunity for our company to grow and I’m excited and honored to take on the role of CEO and to lead the company into its next phase,” said Yarlett.

“When I first met Dan in 2009, he was new to the real estate industry and helped invigorate our thinking by bringing fresh perspectives to the table. Over the years he’s repeatedly demonstrated that he has the ‘golden touch’ when it comes to getting the best out of people and delivering successful outcomes for the company. I’m incredibly excited for him to assume the role of CEO,” said Ali Hamed, Founder of ReferralExchange. “Dan’s focus on delivering enhanced value and experiences to our consumers and to our agents, carefully leveraging algorithms, artificial intelligence and machine learning when it’s appropriate, are exactly what the company needs as it embarks on its next stage of growth,” added Hamed.

“We have been working with ReferralExchange since 2016 and I love what the company is doing. Dan is not only a top data scientist, he’s also a pragmatic and thoughtful business leader. I’m ecstatic to continue to work with Dan and the wider ReferralExchange team over the coming months and years,” said Dave Garland, Managing Partner at Second Century Ventures.

About ReferralExchange

ReferralExchange, the nation’s top agent-to-agent real estate referral company, is dedicated to creating great real estate experiences between real estate professionals and customers. Founded in 2005, ReferralExchange has built an invitation-only, nationwide network of over 160,000 top-performing real estate agents in the US and Canada. In 2020, the network helped generate over $4 billion in sales. ReferralExchange is a member of the National Association of Realtors® (NAR) REALTOR Benefits® Program. To learn more, visit https://www.referralexchange.com/.


Nina Lobo

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