Danish Microscope Manufacturer TAGARNO Establishes Subsidiary in Georgia, Aims to Quadruple US Market Share

As part of an aggressive growth strategy, TAGARNO magnifies its presence in America to meet growing demand. Industry veteran Jake Kurth will lead its US operations, delivering optimized work processes and improved ergonomics to labs from coast-to-coast.

TUCKER, Georgia–(BUSINESS WIRE)–#TagarnoTAGARNO, the leading Danish microscope manufacturer, announced today it is establishing a subsidiary in Tucker, Georgia, with a dedicated team to market, sell and service its unique digital microscopes.

The company, which was founded 68 years ago in Denmark, has since 2013 operated via a local dealer in the US, where agent Sam Armstrong has established TAGARNO as a premium brand. Now American buyers of microscopes will have direct access to the company’s innovative technology.

The move ensures a strong presence in a large and important market for TAGARNO, where its technology can enhance productivity and improve the work environment of many more users; Eight out of ten microscope operators suffer from musculoskeletal pain from awkward work postures such as repeatedly bending the head over the eye tubes of analog microscopes.

TAGARNO’s digital microscopes significantly improves ergonomics as operators now observe the magnified images on computer monitors where they quickly and easily can measure parts, spot impurities and inconsistencies, document and share their work. The end result is an optimized process that reduces scrap rates and boosts competitiveness.

TAGARNO hand-picked Jake Kurth, who has 11 years’ experience in the microscope industry, to lead the US expansion. “I am extremely pleased to join the TAGARNO team and greatly look forward to supporting TAGARNO’s distributors and sales reps within the United States as we work to grow TAGARNO’s business,” says Jake Kurth.

“TAGARNO microscope systems have the ability to make a truly meaningful impact on virtually any industry that has a need for magnified viewing,” says Kurth. “These systems are fundamentally high-quality digital microscopes built around imaging, supported by TAGARNO’s focus on customer-driven applications and firmware/software updates. The end result is a microscope system that is very good at what it does and provides unique tools to aid in our customers’ work,” explains TAGARNO’s new country manager, adding that TAGARNO microscope systems come at a solid price point, providing a microscope system that evolves over time, and are uniquely in tune with customers’ needs at any scale. “There are a lot of exciting updates coming and will continue to come. I am proud to play a part in the bright future of TAGARNO.”

Modules and apps create sustainable microscopes

TAGARNO CEO Betina Svendsen Ebdrup explains that the company’s goal is to quadruple top-line growth by 2025.

“Digitalization has significantly expanded the potential areas where microscopes can be utilized. Laboratories and manufacturing companies can now optimize and automate many more forms of analytical tasks and quality control processes by leveraging machine learning and AI,” says Betina Svendsen Ebdrup. “That is why we are building a scalable business to meet the expanding need for microscopes in an ever-widening range of industries and sectors.”

TAGARNO is a frontrunner in the market, enabling customers to flexibly update their digital microscopes with modules and apps that add new functionality. Later in 2021, TAGARNO will launch a series of flexible, modular product innovations to both its hardware and software based on the principle of user-driven innovation.

“We have eliminated the concern that technology investments are not future-proof,” says Ebdrup. “The modular structure of our products means that they can be continuously updated both in terms of hardware and software, so customers won’t need to discard their products every few years. This supports our deep commitment to providing sustainable solutions.”

The US microscope market has an estimated total value of $885.2 million in 2021 and is expected to grow to $1.16 billion in 2026, according to Optima Insights.

Microscope users define roadmap

As a well-established player in the microscope market, TAGARNO often receives inquiries about new applications from manufacturing companies, but also from government organizations that want to use microscopes for new tasks and new materials. This can entail areas such as color control, measurement sizes, identification of foreign bodies or impurities, precision and quality control.

“It is in our DNA to innovate with our customers and ensure that our product development aligns with the requirements and processes of microscope users. We develop apps and hardware that reinforce operators’ technical domain knowledge and experience, and provide critical support to compensate when the human eye falls short,” says Ebdrup.

Download images: Here


TAGARNO’s digital microscopes are used for visual inspection and quality control in a wide range of industries. In combination with high-definition cameras that magnify objects in excellent image quality, user-friendly software applications pave the way for accurate and objective analysis, which can be easily captured and shared with colleagues and supply chain partners.



Company contact:

Jake Kurth, Country Manager, US

+1 678-978-3718

Media contact:
Malene Grouleff

Grouleff Communications

+45 28 91 58 09