Good Glamm Group Raises $150 Million in Series D Round Co-Led by Warburg Pincus & Prosus Ventures

With this Series D funding, the Good Glamm Group becomes South Asia’s first DTC Beauty & Personal Care Company to reach Unicorn status

NEW YORK–(BUSINESS WIRE)–The Good Glamm Group, South Asia’s largest content-to-commerce conglomerate has raised $150 million funding in its Series D round, including both primary and secondary sales, co-led by marquee tech and private equity investors Prosus Ventures, Warburg Pincus along with the participation from Alteria Capital and existing investors L’Occitane, Bessemer Venture Partners, Amazon, Ascent Capital, the Mankekar Family Office and Stride Ventures. Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, The Good Glamm Group comprises a portfolio of proprietary beauty & personal care brands powered by its digital ecosystem of content, community, and creator assets.

Beauty & personal care brands owned by the Good Glamm Group include MyGlamm (India’s fastest growing cosmetics brand), MomsCo (India’s leading premium mom and baby brand), POPxo (India’s first tween cosmetics brand), and Baby Chakra (India’s first baby products brand co-created with mothers). These brands leverage the Group’s proprietary digital assets, which comprise of POPxo (India’s largest female content platform with 88 million users), ScoopWhoop (India’s largest male content platform with 100 million users), BabyChakra (India’s leading parenting platform with 20 million mothers and a network of 10,000 doctors) and Plixxo (India’s leading creator and influencer management platform with 220,000 influencers onboarded).

This unparalleled digital reach, combined with 30,000+ offline retail points of sale of the Group’s flagship beauty brand, MyGlamm, gives each brand under the Good Glamm Group umbrella an unprecedented opportunity to scale both online and offline. This opportunity is further amplified by the Group’s deep expertise in DTC growth, new product development, and technology and data science. These combined assets are attracting India’s leading, innovative, and fast-growing beauty and personal care brands. To date, the Group has made acquisitions and investments worth $270 million.

The Good Glamm Group will utilize its latest funding to invest in product development, support data science and technology research and increase offline expansion while also expanding its creator and content capabilities. The Group will also continue to make strategic investments in top beauty and personal care brands.

“Entering the Unicorn Club marks Day one for all of us at the Good Glamm Group. And we couldn’t be more excited and privileged to embark on the journey from 1 to 10, with Prosus and Warburg, who bring incredible strength and experience to our company.”

—Darpan Sanghvi, Group Founder & CEO, Good Glamm Group.

“Being part of Good Glamm Group is a dream opportunity and a privilege as we become India’s largest DTC beauty and personal care company. Now with Prosus Ventures and Warburg Pincus as our investors and partners we are perfectly positioned to scale even faster and fulfill our mission.”

—Priyanka Gill, Co-Founder, Good Glamm Group.

The consumer’s needs are at the heart of all the work we do at the Good Glamm Group, and it is a privilege to build with Prosus and Warburg Pincus. This partnership demonstrates conviction in the Good Glamm Group’s vision to bring under one roof, trusted brands, passionate founders & teams driven to ensure the best care across our consumers’ lifecycle.

—Naiyya Saggi, Co-Founder, Good Glamm Group.

“We are delighted to back Darpan and the entire team at the Good Glam Group. With a strong portfolio of D2C brands and proprietary content assets, the group is well positioned to scale rapidly and create a large digital-first business in the beauty and personal care space.” says Vishal Mahadevia, Managing Director and India Head at Warburg Pincus

Ashutosh Sharma, Head of Investments, India, Prosus Ventures, said, “We are very excited to partner with the Good Glamm Group to disrupt the beauty and personal care industry and this marks our first investment in the DTC category. The Good Glamm team has paired desirable, homegrown brands with compelling content, building an incredibly engaged community and positioning them well for future growth in India and beyond.”

The ‘Good’ in Good Glamm Group underscores the company’s commitment to inclusive beauty and cruelty-free, vegan, clean, and environmentally friendly beauty products. With its content-to-commerce approach to democratizing access to beauty products and advice, the Good Glamm Group is focused on the ‘Consumer’ in Direct-to-Consumer.


Bryn Kenny

MBA Partners LLC