Habu Continues to Innovate Privacy-Safe Data Collaboration and Build on Exponential Growth with Three Key Leadership Appointments

Appoints Chris Gurciullo as Chief Revenue Officer, Roopak Gupta as Chief Technology Officer and Matt Karasick as Chief Product Officer to Lead Sales, Tech and Product

SAN FRANCISCO–(BUSINESS WIRE)–Habu, the Global Innovator in Data Clean Room Software, today announced it has hired three c-level executives to build upon the tremendous 800% growth in its first year, appointing Chris Gurciullo as chief revenue officer (CRO), Roopak Gupta as chief technology officer (CTO) and Matt Karasick as chief product officer (CPO). The industry veterans will lead Habu sales, technology and product efforts and report directly to Habu CEO and co-founder, Matt Kilmartin.

Habu’s Data Clean Room software empowers brands to operate in distributed data environments to unlock insights as well as power measurement, targeting and personalization. It is the only solution that has a comprehensive and intuitive data intelligence layer that enables users to work more intelligently and efficiently across distributed industry and private partner data clean rooms.

Through privacy- and governance-safe data collaboration, brands leverage the Habu solution to drive business growth and customer lifetime value through data enrichment, customer journey analysis, measurement and experimentation.

Gurciullo has worked with data-driven companies in the marketing technology space for 19 years at companies including Pubmatic, Dunnhumby, Sociomantic Labs, Rocket Fuel and Akamai Technologies. As Habu’s CRO, Gurciullo will spearhead global revenue-generation strategy and execution. He will build and lead the company’s sales organization and ensure execution of the strategy, growth and achievement of revenue goals.

Newly appointed to the role of CTO, Gupta is a 20+ year industry veteran — formerly at Microsoft (via Rapt) and Salesforce (via Krux) — who has built innovative, highly-scalable and best-in-class big data and machine learning technologies for Fortune 500 companies and startups. Playing a critical role in the future of Habu’s technology, he will oversee Habu’s engineering team and its functions, from both the day-to-day operations to the long-range planning and growth in application development.

As Habu’s CPO, Karasick will be responsible for the acceleration of Habu’s vision, development and execution of the Data Clean Room software. He will oversee the product team to lead and facilitate the creation of innovative products that deliver value to customers and the business. Before Habu, Karasick has held product leadership positions at DoubleClick, Trilogy, Acerno, Akamai and most recently, Indeed.

Kilmartin said, “We are thrilled to welcome Chris, Roopak and Matt to the Habu team as our company continues to expand and we enter this important phase of growth. Chris’ extensive experience and proven track record in sales leadership for high-growth companies will be a tremendous asset as we build upon our incredible year in 2020. The range of companies where Roopak has built innovative technology solutions and Matt’s depth of knowledge and expertise in driving product strategy and innovation are exceptional additions that will have immediate impact on our customers and company’s development. At Habu, we are dedicated to advancing privacy-safe data collaboration and delivering the premiere clean room solution to our customers. We are excited to have such esteemed industry veterans join our leadership team to drive our best-in-class thinking and innovation.”

About Habu

Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy safe and compliant ways for better collaboration, decision making and results. The company is headquartered in San Francisco CA and Boston, MA. For more information on Habu Data Collaboration solutions visit www.habu.com.

Contacts

Alexis Roberts

alexis@purposenorthamerica.com