HG Insights Strengthens Leadership Team with New CRO Appointment

SANTA BARBARA, Calif.–(BUSINESS WIRE)–HG Insights, the global leader in market intelligence for technology vendors, today announced the appointment of SaaS veteran leader Mark Richards as Chief Revenue Officer. Richards has led winning sales and operations teams for over 25 years, growing large, high-growth SaaS sales organizations.

“I’m excited to welcome Mark to the HG family as we enter this critical phase for the business following the launch of our ground-breaking Market Intelligence solution,” said Elizabeth Cholawsky, CEO of HG Insights. “Mark is a world-class executive with an entrepreneurial mindset who will lead and inspire his team to deliver true ROI for our customers and partners. His appointment could not come at a better time as HG focuses on its vision of becoming the world’s leading provider of go-to-market intelligence for the technology sector.”

Richards joins HG with a proven track record of successfully growing and selling breakthrough SaaS solutions, analytics, security products and IT services. With a passion for driving transformational agendas, Richards will ensure HG has the most successful sales, go-to-market and channel capacity.

Previously, Richards served as CRO at Nintex, the market leader in end-to-end process management and workflow automation, successfully leading the company’s global sales organization internally and its partner ecosystem. His deep SaaS experience and selling success, coupled with his people-focused leadership style, ensured Nintex dominated the market with the industry’s most complete, powerful and easy-to-use process management and automation platform. Prior to that, as Vice President of Mid-Market, Inside Sales & Renewals at Symantec, he drove a 2x growth rate and an unprecedented 30% increase in renewals. Richards was also instrumental in integrating Symantec’s global sales organization with Veritas, a software industry merger valued at $13.5B.

“HG is a proven innovator in the fast-growing SaaS intelligence sector,” said Mark Richards. “There’s an amazing team here with market-leading solutions, supported by a passionate customer base made up of world-leading technology brands, and I am looking forward to helping scale the business further.”


About HG Insights

HG Insights is the global leader in technology intelligence. Every day, HG Insights uses advanced data science methodologies to process billions of unstructured digital documents to produce the world’s best technology installation information, IT spend, and contract intelligence. The world’s largest technology firms and fastest growing companies achieve a tremendous advantage by using HG Insights to accelerate their sales, marketing, and strategy efforts. Learn more about how leading businesses use tech intelligence to out-market, out-sell, and out-grow their competition at hginsights.com.


David Guerra

e-mail: david.guerra@hginsights.com
Phone: 805 880-1108