Incentive Solutions and Channeltivity Partner to Expand Reward Options for Clients

Holistic redesign of channel marketing technology prioritizes partner relationships

ATLANTA–(BUSINESS WIRE)–Incentive Solutions, a channel incentives and technology leader, announced today their partnership with Channeltivity, a partner relationship management solution provider. Propelling this alliance is a drive to expand services and enhance the customer experience. Connecting solutions from the two organizations delivers a smoother, more comprehensive user experience for clients looking to manage their partner relationships and incentivize their channel partners through rewards programs.

Channeltivity and Incentive Solutions are established leaders in their individual spaces. Channeltivity’s solutions support partner onboarding, deal management and market development fund (MDF) management. Incentive Solutions is leaning into collaboration and co-innovation to redefine the scope of their offering, increase product portfolio and develop powerful technology integrations. Together Channeltivity, and Incentive Solutions delivers the centralized tools that a growing percentage of B2B companies seek.

“Incentive Solutions is constantly searching for smarter ways to work, and we’re eager to pass along savings and benefits to our customers,” says Mark Herbert, CEO of Incentive Solutions. “Because channel reward programs and channel partner management are intertwined, the most impactful action we can take on behalf of customers and their bottom lines is creating a single, comprehensive platform to meet all their needs in one place.”

For customers in search of management solutions for channel partners and rewards programs, this new alignment of services across Incentive Solutions and Channeltivity offers a single sign-on capability between the two providers and an array of tools for each channel. Each plays a specific role, and how they work alongside one another is critical to program success.

“Channeltivity’s mission has always been to build solutions that drive channel program success by strengthening the relationships between vendors and their partners at the individual professional level,” says, Jason Jacobs, CEO of Channeltivity. “With the expansion of the channel, from transacting partners to referral and influencer partners, incentivizing the activities that produce sales has never been more important. Channeltivity’s advanced API will allow seamless integration into Incentive Solutions to create a single platform experience for our customers and their partners.”

About Incentive Solutions

Founded in Atlanta, GA, in 1994, Incentive Solutions is on a mission: To inspire growth – for our clients and our employees. A leader in the incentive technology development space, Incentive Solutions uses millions of exciting online rewards, incentive travel promotions, prepaid and gift card incentives, and innovative platforms to help manufacturers and distributors increase sales, capture mindshare, build customer loyalty, and improve data collection throughout their channel. For more information, visit

About Channeltivity

Channeltivity is the Partner Relationship Management solution of choice for high growth companies in Tech Manufacturing, AI/Big Data, Business Analytics, Cloud Services, Enterprise Software, Cyber Security, and other tech segments. With Channeltivity, channel programs build stronger relationships, optimize partner productivity, and accelerate new sales. Channeltivity is easy to use, fast to set up, and connects to top CRM solutions, including Salesforce and HubSpot.


Emily Rios