Independent Research Firm Cites Acoustic as A Leader in Mobile Engagement Automation
Acoustic received the highest scores possible in the criteria of customer data, content library, personalization, SMS, marketing measurement, and descriptive analytics
BOSTON–(BUSINESS WIRE)–Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced today that it is a Leader in The Forrester Wave™: Mobile Engagement Automation Q3 2020. Acoustic was one of only four vendors recognized in the Leaders category.
“Acoustic offers robust cross-channel capabilities, and Acoustic Exchange (formerly known as IBM’s UBX) provides an extensive network of integrations to connect mobile behavior and engagement to nonmobile channels,” according to the report.
“It also excels in analytics, providing robust descriptive analytics and marketing measurement capabilities. Acoustic Campaign’s foundation in Silverpop was evident in its customer references, all of which started using Acoustic Campaign for email and added mobile messaging later. But Acoustic Campaign has done well to break out of an email silo; references praised Acoustic for its reporting and for enabling them to compare mobile messaging performance alongside email performance. Enterprises looking to marry email and mobile messaging capabilities should consider Acoustic,” the report continues.
A complimentary link to the full report can be found on Acoustic’s website.
“We’re incredibly proud of Acoustic’s performance in this report, particularly as we know how critical it is for our customers to harness the power of mobile in conjunction with their broader marketing portfolio,” said Norman Guadagno, CMO at Acoustic. “What we consider to be third-party validation of the Acoustic platform is in recognition of the continued innovation our product team has championed since launching as a standalone company last July. We’re helping marketers to remove the complexity that can exist within their MarTech environments, allowing them to create more human connections with their customers—which includes meeting them where they are with highly personalized mobile experiences. We’re honored to be a Leader in this space.”
Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions. For more information, visit www.acoustic.com.