Innovatus Capital Partners Acquires Creative Agency VSA Partners
NEW YORK–(BUSINESS WIRE)–Innovatus Capital Partners (ICP) is pleased to announce the acquisition of VSA Partners (VSA). VSA will be the foundational entity in a newly created global marketing services platform.
A design and brand experience firm, VSA creates brand programs and initiatives across the B2B and B2C omni-channel. The agency’s capabilities span a suite of integrated services encompassing design, strategy, branding, marketing, and digital activation. VSA’s portfolio comprises some of the world’s leading brands, including Google, IBM, AT&T, McDonalds, CME Group, Marvin, Nike, Sappi, Salesforce, and Pepsi. The firm has distinguished itself as a best-in-class company, a testament to the strength of its reputation, the management team and VSA’s talented workforce.
Innovatus Partner, Ravi Bhagavatula, noted, “We’ve followed VSA’s trajectory and the extraordinary way they create value for companies, brands, and business cultures. We admire their rare skill of combining creativity and strategy in service of some of the best brands on the planet. We look forward to building this exciting new growth platform together.”
The Innovatus and VSA partnership will focus on leveraging VSA’s legacy by expanding its capabilities and geographic footprint. Commenting on the partnership, VSA CEO and Founder, Dana Arnett, expressed, “Since our beginning, we’ve set out to build an organization that reimagines how design can transform businesses, cultures, and society. ICP understands how we tick and our commitment to making a difference in the world. We’re thrilled to have them by our side as we take our vision to new heights.”
About VSA Partners
VSA Partners (https://vsapartners.com) is a modern creative agency that offers solutions for today’s cross-channel, consumer-driven world. We create meaningful experiences that solve business problems by addressing human needs. We help companies define who they are, and how they express, activate, and measure their brands in the marketplace. For more than 30 years, VSA has delivered solutions to some of the world’s most respected brands and forward-thinking businesses, including Google, Nike, AB InBev, IBM and P&G. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities — branding, advertising, data science and technology — all under one roof.
Innovatus Capital Partners, LLC (https://www.innovatuscp.com) is a New York based registered investment adviser and portfolio management firm with assets more than $1.5B under management, focused on creating value across special situations, emergent asset classes, private credit, and asset-based investments. Innovatus adheres to an investment strategy that identifies disruptive and growth opportunities across multiple asset categories with a unifying theme of capital preservation, income generation, and upside optionality.
Innovatus’ lower middle market strategy seeks to invest in companies with a strong market position, tangible and identifiable value, and excellent growth potential. The investment team works closely with business owners, management teams, and lenders to develop creative financial and operational solutions in both control and non-control situations. The team targets lower middle market and middle market companies with revenues of $25 – $250 million with typical deal sizes from $10 – $50 million.