J.D. Power Names HARMAN Best in Class Car Audio with Two Premium Vehicle Category Wins
- Revel in Lincoln Navigator and Lexicon in Genesis G70 receive highest quality and satisfaction rankings in J.D. Power 2020 Multimedia Quality and Satisfaction Study
- More J.D. Power Awards in the category than any other supplier
- Study confirms branded car audio as a key driver of vehicle satisfaction
STAMFORD, Conn.–(BUSINESS WIRE)–HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies for automotive, consumer and enterprise markets, today announced that HARMAN’s Revel and Lexicon branded speaker systems have been awarded top honors in the J.D. Power 2020 U.S. Multimedia Quality and Satisfaction Study. The J.D. Power U.S. Multimedia Quality and Satisfaction Study measures a new vehicle owner’s experience with quality, design, and sound performance of the Branded Speakers in their automotive sound system.
In the associated survey, HARMAN was singled out by vehicle owners as the audio supplier with the highest quality and satisfaction ratings in both Midsize/Large Premium and Small/Compact Premium vehicle segments, sweeping the Premium category with wins for Revel in the Lincoln Navigator and Lexicon in the Genesis G70.
“This recognition is especially exciting because it highlights the growing importance of in-car audio to consumers,” said Bill Wyman, VP of Global Marketing, Car Audio, HARMAN. “These are real vehicle owners who have identified HARMAN branded audio systems as a key factor to their overall vehicle satisfaction. Coming out on top in multiple categories is a tremendous honor for our teams, and we share it with our partners at Lincoln and Genesis who are valued collaborators in creating great automotive sound.”
The 2020 U.S. Multimedia Quality and Satisfaction Study is based on responses from 87, 282 purchasers and lessees of new 2020 model-year vehicles who were surveyed after 90 days of ownership during the time frame of February to May 2020. Award rankings are based on index scores derived from both quality (IQS) and satisfaction (APEAL) metrics. IQS offers an objective measure of owner experience and satisfaction, while APEAL metrics are primary drivers of several positive sales indicators, including: Sales Velocity; Pricing Power; Brand Image, Advocacy/NPS; Actual Loyalty; and Residual Values.
For more information about the U.S. Multimedia Quality and Satisfaction Study, visit: https://www.jdpower.com/business/automotive/us-multimedia-quality-and-satisfaction-study.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly owned subsidiary of Samsung Electronics Co., Ltd.
ABOUT J.D. POWER
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world’s leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.
J.D. Power is headquartered in Troy, Mich., and has offices in North America, Europe and Asia Pacific. To learn more about the company’s business offerings, visit JDPower.com/business. The J.D. Power auto shopping tool can be found at JDPower.com.
Sr. Manager, Global Marketing Communications & PR, Car Audio