Ketch Named a Cool Vendor in Privacy by Gartner

SAN FRANCISCO–(BUSINESS WIRE)–#coolvendorKetch, the next generation data control platform for privacy, governance and security, named a Gartner® Cool Vendor in Privacy[1]. Ketch provides granular control over protected consumer data, including data discovery and classification. Ketch also offers end-to-end privacy automation including data subject rights (DSR) fulfillment — ensuring people’s privacy preferences are fully honored across data ecosystems.

In evaluating vendors, Gartner notes that: “Digital transformations and continued adoption of cloud services mean that personal data is processed in more locations than ever. It is imperative that organizations automate data discovery and governance functionalities in order to better protect personal data throughout the data life cycle.”

To help with this challenge, Ketch automates the discovery of personal data across a company’s data systems, and uses machine learning to classify and label data (e.g. personal, sensitive, and social security number, address, etc.). Through a central policy center, Ketch customers can articulate and enforce policies for access, security and privacy on data wherever it lies.

“Companies need an automated, scalable way to discover, classify, and inventory data for their privacy and data governance programs,” explained Tom Chavez, Founder and CEO of Ketch. “We believe that Gartner nailed the challenge succinctly: it’s not feasible for any company to comply with globally expanding regulations with a manual approach. We built Ketch to provide a programmatic approach to privacy, to help companies respect and honor people’s privacy rights, while responsibly using data to grow.”

To book a virtual demo with a Ketch expert today, visit:

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About Ketch

Ketch is the leading data control company for Programmatic Privacy™ and governance. The company was founded in 2020 by data management veterans and serial entrepreneurs who successfully built and scaled enterprise systems for world-leaders like Salesforce and Microsoft. Ketch’s ‘Deploy Once, Comply and Secure Everywhere’™ architecture delivers comprehensive data privacy, governance, and security to organizations seeking to protect data, build trust with consumers, and successfully compete in data-driven markets. Thanks to Ketch’s ability to dynamically adapt to the ever-changing legal landscape, customers can future-proof their businesses while cutting operational and privacy engineering costs by 80%. More information is available at

[1] Gartner, “Cool Vendors ™ in Privacy,” Bernard Woo, Bart Willemsen, Michael Hoeck, 21 October 2021.


Bonnie Moss

Moss Networks