LeaseLock Taps Prominent Multifamily Experts to Expand Advisory Board

Top executives from Strata Equity Group, RKW Residential, PGIM Real Estate, Greystar, and CAF Companies join board

LOS ANGELES–(BUSINESS WIRE)–LeaseLock, the world’s leading insurtech platform for real estate, today announced the addition of several new members to the LeaseLock Advisory Board.

New advisory board members include: Andrew Gordon, chief operating officer at Strata Equity Group; Marcie Williams, president of RKW Residential; Yetta Tropper, executive director at PGIM Real Estate; Michelle Betchner-Cowan, managing director of national client services at Greystar; and Jeremy Thomason, senior vice president investor relations at CAF Companies.

“It is our distinct honor to announce the select members chosen to join our expanded LeaseLock Advisory Board. We’re privileged to have the guidance of these recognized industry titans as LeaseLock continues to build our category leadership,” said Ed Wolff, Chief Revenue Officer of LeaseLock. “With their support we look forward to further accelerating LeaseLock Zero Deposit™ across multifamily to permanently eliminate security deposits nationwide.”

The new advisory board members join current board members Avenue5 Residential EVPs Lynn Owen and Mark Stringer.

“I truly believe in how LeaseLock is modernizing multifamily and improving the leasing experience for residents, managers, and owners,” said Gordon. “I am honored to join the Advisory Board and am very enthusiastic to help LeaseLock inform the industry of the value of AI-driven lease insurance and to gain market share.”

As the only AI-driven financial technology platform for rental housing providers, LeaseLock deploys through native property software systems and back-office workflows to integrate into the online resident leasing. Operators market their communities as Zero Deposit™, creating an affordable, seamless resident experience and conversion lift — while protecting their properties with $5,000 in rent loss and damage coverage on every new lease with the standard coverage plan.

NMHC Top 50 operator LeaseLock clients include Greystar, Cushman & Wakefield, Avenue5 Residential, Harbor Group Management Co., LMC, and RKW Residential. Top ownership clients include Goldman Sachs, ColRich, GoldCor, Olive Tree, TruAmerica, White Oak, Trinsic, Strata Equity Group, Goodman Real Estate, and Elevation Real Estate and Management.

About Us

LeaseLock is the world’s leading insurtech platform for real estate.

Our flagship lease insurance product leverages artificial intelligence to eliminate security deposits from enterprise operating infrastructure—powering a faster, simpler, more affordable rental transaction. LeaseLock seamlessly deploys within the native online leasing checkout, resulting in significant conversion lift—while instantly generating industry-leading coverage for the property on every lease.

LeaseLock has insured over $1 billion in leases backed by insurance rated A (Excellent) by A.M. Best. Our global investors include SoftBank Ventures Asia, Wildcat Ventures, Westerly Winds, Vertex Ventures US, Liberty Mutual Strategic Ventures, American Family Ventures, Moderne Ventures, and Mucker Capital.


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