Meet Brook: Priority Health Provides Members Free Access to Personal Mobile Health Companion
GRAND RAPIDS, Mich.–(BUSINESS WIRE)–Priority Health is providing members free access to Brook, a personal mobile health companion that provides support in the areas of nutrition, sleep management, general health and COVID-19 information. Brook uses artificial intelligence and real-time health expert access to provide 24/7 personalized support for general health concerns and chronic conditions.
“As more people turn to telehealth services, Brook connects our members to chat live with health experts, and supports them in addressing their health needs,” said Nate Foco, Vice President, Marketing and Customer Experience, Priority Health.
Following the Priority Health app, Cost Estimator and myStrength, Brook is the latest technological advancement Priority Health is offering members that provides a customized experience. Brook combines health experts, chat-bots and data insights to create the highly personalized health companion experience. Brook aggregates user-provided personal health data and population health data to deliver personalized reminders, goals and recommendations.
“We are very excited to work with Priority Health and make Brook an available resource to the member community during this time of need,” said Oren Nissim, CEO, Brook. “Brook was built on the idea that each of us deserves to be empowered to own our health, our experts are there to make that process easier by taking the guesswork out of managing a chronic condition. People love the Brook service for its immediate response and the ability to have an open, honest chat with a Health expert that ultimately gives them the tools to make smarter decisions on their own terms.”
To help people adjust to the new normal the country is settling into due to COVID-19, Brook has developed specific channels for members to communicate with health experts about staying healthy at home and taking more ownership over daily health management. While Brook health experts can support members with chronic conditions like diabetes and high blood pressure, the app also allows users to create a custom Care Circle, where someone can connect and collaborate with other Brook users and health experts on issues or topics that are important to them.
Before expanding capabilities for COVID-19, Brook was developed to assist people suffering from chronic conditions including diabetes and hypertension. Some of the ways in which Brook supports those members is through providing personalized plans for staying fit, eating healthy, managing stress, cooking and avoiding excess snacking. Priority Health members have free access to Brook through 2020 by visiting priorityhealth.com/landing/brook. For additional information and resources in response to COVID-19 go to https://www.priorityhealth.com.
About Priority Health:
With over 30 years in business, Priority Health is the second largest health plan in Michigan offering a broad portfolio of health benefits options for employer groups and individuals, including Medicare and Medicaid plans. Serving more than one million members each year and offering a network that includes 97 percent of primary care physicians in Michigan, Priority Health continues to be recognized as a leader for quality, customer service, transparency and product innovation. Priority Health is the smart choice for people seeking affordable, quality health insurance.
Aaron Miller | firstname.lastname@example.org