Merkle, dentsu’s Flagship CXM Brand, Appoints Pete Stein as Global Lead for Experience & Commerce
Strategic new executive role spearheads growth and development of Merkle’s global Experience and Commerce capabilities
COLUMBIA, Md.–(BUSINESS WIRE)–Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has announced the appointment of Pete Stein as the new global lead for Experience & Commerce. This strategic new role is responsible for developing, growing, and leading Merkle’s global Experience and Commerce capabilities, which will play an important role in delivering superior CXM services and integrated solutions.
Stein joins Merkle from global experience agency Huge. As CEO, he led a team of 1,200 people across 13 offices, building upon Huge’s strength as a global experience agency rooted in user-centric design to deliver unified brand experiences. A 25-year industry veteran, Stein is also a recognized leader with a proven track record of leading digital, media, and consulting firms. Prior to Huge, he served as general manager at Fullscreen Media. Additionally, Stein spent more than 18 years at Razorfish, rising to global CEO. At Razorfish, he expanded a base of digital offerings by creating new global capabilities in e-commerce, social, mobile, and programmatic media.
“Pete is a recognized industry heavyweight who has experience leading enterprise transformation and delivering substantial new business growth,” said Craig Dempster, CEO at Merkle. “Pete embodies the key qualities we envisioned for this role, including a strong and experienced leader with strategic vision and deep operational ability. We are excited to have Pete on our team, building out this key part of our business.”
In his new role, Stein will be responsible for leading, recruiting, developing, and inspiring a team of top CXM experts to achieve sustainable performance and retain deep client relationships globally for Merkle’s experience and commerce services. Additionally, Stein will fill a critical global leadership role both with Merkle and within the larger dentsu Leadership team.
“Merkle is a world-class leader in experiences, and I’m thrilled to be joining the organization at this exciting growth period,” said Stein. “Customer experience has become the foundation for businesses. It is the guiding principle that paves the way for many strategic decisions and sets industry leaders apart. Through its incredible team and collective experience, Merkle is perfectly poised to be an experience partner to businesses around the world.”
Stein will be leading a global team focused on customer experience transformation through experience and commerce technologies. He will be reporting directly to Merkle’s CEO Craig Dempster. Stein is set to officially start with Merkle in October 2020.
Merkle is a leading data-driven, technology-enabled, global customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the company joined the Dentsu Aegis Network.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands – Carat, Dentsu, Dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com
Kite Hill PR for Merkle