More U.S. Companies Embracing Data Analytics to Improve Operations and Grow During COVID-19 Pandemic

ISG Provider Lens™ report finds enterprises turning to analytics service providers for tools to understand changing customer experiences, especially in financial and health care sectors

STAMFORD, Conn.–(BUSINESS WIRE)–$III #DataAnalytics–Enterprises in the U.S., the largest market for data analytics services, continue to invest heavily in this area to address top- and bottom-line growth challenges during the COVID-19 crisis, according to a new report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.

The 2020 ISG Provider Lens™ Analytics – Solutions and Service Partners report for the U.S. finds organizations demanding advanced analytics tools and services, as they seek to better understand customer behavior and improve operational efficiency during the pandemic. The U.S. is seeing increasing adoption, including several large-scale, transformational projects with analytics at the core. A majority of service providers in the report say they derive 15 percent or more of their total data analytics revenue from the U.S., making it their largest market.

“Data is the lifeblood of business, and in volatile times, companies need actionable data more than ever,” said Kathy Rudy, chief data and analytics officer of ISG. “U.S. enterprises are still finding their way through the pandemic, so they want to measure and understand consumer behavior and other success factors as well as possible.”

Banking, financial services and health care organizations are leading the U.S. surge in analytics demand, the report says. The focus for most is understanding and improving customer experience, but business process and operational challenges are also key reasons to invest in these capabilities.

Though many major service providers with data analytics offerings are based in the U.S., demand for data scientists in the country outstrips supply, ISG says. Meanwhile, acquisitions and partnerships among service providers are on the rise as they seek to expand their portfolios, enter new markets or gain technology certifications in specific areas.

As enterprises tap into a wider variety of data types and begin to apply analytics to complex Internet of Things applications, more service providers are adding artificial intelligence (AI), machine learning (ML) and automation to their solutions, the report says. Automation can improve data management functions like cataloging and data parsing and accelerate outputs. While most of current solutions are rules-based, some providers are introducing features with cognitive capabilities based on AI.

Similar capabilities are also emerging in reporting tools, increasing their power to generate insights, according to the report. The trend toward omnichannel marketing and engagement with consumers in many settings is heightening the need for more sophisticated reporting on multiple streams of data from such platforms as mobile, web and TV. In addition, more organizations are seeking self-service business intelligence reporting tools that offer advanced statistical and processing capabilities that go beyond visualizations.

The 2020 ISG Provider Lens™ Analytics – Solutions and Service Partners report for the U.S. evaluates the capabilities of 58 providers across six quadrants: Data Science Services, Data Engineering Services, Data Infrastructure & Cloud Integration Services, Data Lifecycle Management Services, Self-Service Analytics and BI Platforms As-a-Service, and Analytics Reporting Solutions.

The report names IBM as a leader in all six quadrants. It names Atos and DXC Technology as leaders in four quadrants and Accenture, Capgemini, Cognizant, Deloitte and Infosys as leaders in three quadrants each. HCL, Qlik, SAP, Tableau and TIBCO are named as leaders in two quadrants, while Microsoft, Oracle, SAS, Splunk and TCS are named leaders in one quadrant each.

In addition, HCL, Informatica, Infosys, MicroStrategy, NTT DATA and Sisense are named as Rising Stars—companies with a “promising portfolio” and “high future potential” by ISG’s definition—in one quadrant each.

A customized version of the report is available from Luxoft, a DXC Technology company.

The 2020 ISG Provider Lens™ Analytics – Solutions and Service Partners report for the U.S. is available to subscribers or for one-time purchase on this webpage.

About ISG Provider Lens™ Research

The ISG Provider Lens™ Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG’s global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG’s enterprise clients. The research currently covers providers offering their services globally, across Europe, as well as in the U.S., Germany, Switzerland, the U.K., France, the Nordics, Brazil and Australia/New Zealand, with additional markets to be added in the future. For more information about ISG Provider Lens research, please visit this webpage.

A companion research series, the ISG Provider Lens Archetype reports, offer a first-of-its-kind evaluation of providers from the perspective of specific buyer types.

About ISG

ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including more than 75 of the world’s top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals operating in more than 20 countries—a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry’s most comprehensive marketplace data. For more information, visit


Will Thoretz, ISG

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Jim Baptiste, Matter Communications for ISG

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