NBCU, Comcast Executive Takes Leadership Role at Influencer Marketing Platform CreatorIQ
Bethany Ellis will join the team as Chief People Officer to help manage the growing team and continue building a culture of inclusivity
LOS ANGELES–(BUSINESS WIRE)–CreatorIQ, the influencer marketing platform powering efforts for brands like AB Inbev, Disney, and Unilever, today announced the addition of Bethany Ellis as Chief People Officer. In her role, the industry veteran will help manage the growing team and guide the company culture as CreatorIQ continues to experience massive, global growth.
“After more than four straight years of 100% growth, our global team has evolved to the point where they need a dedicated, seasoned executive to manage them,” said Igor Vaks, CreatorIQ Founder and CEO. “Bethany is a dynamic leader who is passionate about people and their success. Bethany’s focus on culture, her track record of success and her vision for achieving business goals by putting people first will play a critical role in the next chapter of our CreatorIQ story.”
In her role as Chief People Officer, Bethany Ellis will continue to build and evolve the CreatorIQ culture, which was recently named Best Startup Employers in 2021 by Forbes and Best Places to Work via Built In for LA & NY. Prior to joining CreatorIQ, Bethany held similar roles at Fandango, Comcast, NBCU, and Boingo Wireless.
“We’re at a unique time to really embrace and learn from the tremendous change we’ve experienced over the past year and a half; an opportunity to shape the future of work for CreatorIQ and focus on creating a truly inclusive environment,” said Bethany Ellis, Chief People Officer at CreatorIQ. “I’ve been truly impressed with the emphasis the executive team places on its people first, client focus values. I’m excited to join at this time of explosive growth, and partner with team members of all levels to ensure CreatorIQ continues to be a great place to work.”
CreatorIQ’s enterprise software was recently named the #1 in-house influencer marketing platform by Forrester, with the highest possible scores in Influencer Data Access, Data Management, and Data Science Capabilities. The company has offices in 11 locations around the world, with investors like Unilever Ventures, TVC Capital, and Kayne Partners Fund.
CreatorIQ is the most trusted software to unify and power advanced influencer marketing for the world’s most innovative enterprises. Its Intelligence Cloud facilitates data science-enabled creator discovery, streamlines workflow, ensures brand safety, and drives meaningful measurement. AB Inbev, Airbnb, Calvin Klein, CVS, Disney, H&M, Sephora, and Unilever are just some of the brands that utilize CreatorIQ’s platform to drive real business results across their influencer marketing ecosystems.
Founded in 2014, CreatorIQ is headquartered in Los Angeles with offices in San Francisco, Denver, Austin, Detroit, Chicago, Toronto, Miami, New York City, London, and Kharkiv (UA). For more information, visit CreatorIQ.com.