Online Grocer Farm Link Hawaii Adopts Farmstead’s Grocery OS to Improve Oahu Operation’s Efficiency and Service Levels

Grocery OS is the grocery industry’s first operating system; helps grocers retain customers, improve profits, compete against dominant e-commerce players

HONOLULU & BURLINGAME, Calif.–(BUSINESS WIRE)–#farmlinkhawaiiFarmstead announced today that Oahu-based Farm Link Hawaii, known for connecting shoppers with the best produce, proteins, and packaged goods Hawaii has to offer, is adopting Farmstead’s Grocery OS, a proprietary technology stack that helps grocers automate critical parts of its operations, such as procurement, picking and packing, delivery route optimization, and the customer ordering process.

In an online grocery world increasingly dominated by Amazon and Wal-Mart, Grocery OS helps grocers drive profitable online orders and helps them compete as more and more shoppers turn to online grocery ordering as a regular habit.

“Farm Link Hawaii delivers some of the best, locally sourced products Hawaii has to offer. Building systems to create the kind of smooth, efficient and frictionless operations necessary to make sure customers have a great experience is tricky, and Grocery OS can help,” said Pradeep Elankumaran, co-founder & CEO of Farmstead. “Farm Link Hawaii is providing the kind of shopping experience Americans are craving – fresh, local produce delivered to their doorsteps. This is in stark contrast to the standardized non-local supply chains and generic, expensive online grocery options that retailers currently offer.”

Grocery OS

Grocery OS is the first of its kind in the grocery industry, providing technology modules that grocers can quickly implement to improve margins and customer service, rather than trying to build the technology themselves, or worse, continuing with the mostly manual processes they initiated early in the pandemic.

According to Rob Barreca, CEO of Farm Link Hawaii, “By migrating to Grocery OS, Farm Link Hawaii will be able to offer its customers unparalleled convenience of same-day delivery with an even larger product selection from over 150 of Hawaii’s finest farmers, ranchers, and food makers. With our 20 years of experience in software, product design and farming, Farm Link Hawaii will work closely with the Grocery OS team to ensure the unique logistical and supplier challenges experienced in Hawaii are overcome.”

Grocery OS modules include:

  • Order intake and single order of record for grocer’s branded site and mobile app as well as its third-party marketplace partners.
  • Inventory operations and management, including machine-learning powered food waste controls, automated procurement, and receiving and quality assurance tools.
  • Picking and packing solution, including optimized picking sequence and custom tools for pickers.
  • Order batching and delivery routing solution, including driver app for directed driver experience.
  • Customer-facing experience via a white-labeled customer app and website with the grocer’s branding.

Interested grocers can learn more by emailing Farmstead at

About Farmstead

Farmstead is the first online grocer to offer fresh, high-quality groceries, delivered for free, at better prices than local supermarkets. Using artificial intelligence (AI) technology, Farmstead has reinvented the grocery buying experience and rewired how food moves across the country, to significantly reduce food waste and fulfill its mission of making high quality, locally sourced food accessible to everyone. Farmstead offers this same technology stack, Grocery OS, to grocers wishing to improve operations and compete more effectively against dominant e-commerce players. Visit or follow @farmsteadapp.

About Farm Link Hawaii

Farm Link Hawaii is the premier source for locally grown groceries in Hawaii, sourcing from over 150 local farmers, ranchers, and food makers. Farm Link Hawaii’s mission is to democratize food in Hawaii by increasing access to fresh, high quality, local food for Hawaii consumers of all income levels, including those utilizing SNAP-EBT and Double Up Food Bucks. By adopting Grocery OS, Farm Link Hawaii adds a world-class customer experience to their unparalleled selection of local products. Visit or follow @farmlinkhawaii.


Media Contact:
Debbie Huggett

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