Terminus Chat Experiences Named “Best Online Chat Solution” in 2021 MarTech Breakthrough Awards Program

International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World

ATLANTA & INDIANAPOLIS–(BUSINESS WIRE)–Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM, today announced that Terminus Chat Experiences has been selected as the winner of the “Best Online Chat Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

Terminus Chat Experiences is the first and only account-based chat solution native to an ABM platform. Chat Experiences enables users to deploy real-time, account-based conversations at a buyer’s exact moment of interest, all directly within the Terminus platform. With Chat Experiences, users create a seamless experience, connecting target audiences directly to the most appropriate rep, in seconds.

Chat Experiences’ powerful playbooks intelligently collect visitor data, trigger sales automation with prospects and customers, and qualify inbound traffic in real-time. Users can build account lists and run orchestrated campaigns from one source of truth. Terminus also offers a unique hybrid playbook solution, allowing customers to construct experiences linearly or visually. This sophisticated approach to configuring a chatbot creates unmatched usability for go-to-market teams and a more relevant and pleasant experience for visitors.

“Terminus Chat Experiences is the only conversational marketing solution purpose-built for ABM,” said Justin McDonald, GM of Channel Applications for Terminus. “What marketer doesn’t want to convert more website visitors? Native to Terminus, Chat Experiences creates a flywheel of first-party data and account personalization, which is critical to conversion and closing revenue. It’s an honor to receive this award by MarTech Breakthrough and I consider it a testament to the power of chat as a powerful engagement channel in multi-channel ABM.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

“Put simply, native chat is a game-changer for organizations and Terminus Chat Experiences delivers a breakthrough solution that empowers marketers to pursue account-centric revenue growth. The solution is a practical and inexpensive addition to any ABM strategy,” said James Johnson, Managing Director at MarTech Breakthrough. “Terminus Chat transforms any marketing strategy and in such a crowded space, the solution certainly breaks through the noise with this achievement. We are proud to award Terminus Chat Experiences with our highly competitive ‘Best Online Chat Solution’ designation in the 2021 MarTech Breakthrough Awards program.”

Terminus Chat Experiences has driven significant ROI for customers including:

  • A 1,600 percent increase in sales conversations just two weeks post-implementation
  • More than 3.7 million target accounts identified
  • A 3X increase in lead volume, and 51 percent faster lead response time
  • A 42 percent increased Sales Accepted Lead (SAL) to close rate
  • More than 80 percent increase in close rate of all Chat-sourced leads

In addition to its powerful native features, Chat Experiences is fully integrated with solutions including Outreach, Google Analytics, Salesforce, Hubspot, Marketo, Pardot, Salesloft, and Calendly.

This follows Terminus launching the next-generation of Terminus Chat Experiences. To learn more about the award-winning product visit terminus.com/chat/ and the Terminus blog.

About Terminus

Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 13 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.


Taylor Harruff