The Whyse®, in Collaboration with Pharmaceutical Executive®, Launches Virtual Digital Leadership Event: word to the whyse

Industry experts will reveal the insights and innovations that will drive the future of customer engagement

CRANBURY, N.J.–(BUSINESS WIRE)–#ConsumerEngagement–The Whyse®, a digital healthcare marketing agency with matchless access to unlimited physician-level data, in collaboration with Pharmaceutical Executive®, a multimedia platform for pharmaceutical industry leaders to exchange experiences and insights about innovative business and marketing ideas that contribute to the commercialization of regulated therapies, is proud to announce the launch of their digital leadership event, “word to the whyse: the science of engagement.” The virtual event will take place Tuesday, Nov. 17, from 11 a.m. to 2:30 p.m. EST.

“From marketing strategies to patient management, there’s no doubt that digital tactics are dominating the healthcare sphere,” said Mike Hennessy Jr., president and CEO of MJH Life Sciences™, parent company of The Whyse® and Pharmaceutical Executive®. “With an agenda that caters to a broad marketing audience, we look forward to absorbing the knowledge shared by our expert speakers and hope it will provide our attendees with the confidence to begin curating dynamic content to better reach healthcare consumers.”

To kick off the inaugural event, Dr. Carmen Simon, cognitive neuroscientist and founder of Memzy, will give the keynote presentation on the neuroscience of engagement. With two doctoral degrees, one in instructional technology and another in cognitive psychology, Simon is a recognized expert in applying neuroscience to leadership, communication design and customer engagement.

The agenda features several additional distinguished leaders in the digital space, including:

  • Dr. José M. Morey, chief medical innovation officer, Liberty Biosecurity LLC
  • Tom Lawry, national director for artificial intelligence, Health & Life Sciences, Microsoft
  • Josh Stein, cofounder, president, board member, AdhereTech.

“Our inaugural event is packed with insightful sessions that will enlighten and empower attendees with knowledge shared by some of the industry’s most prominent leaders,” said Frank Saia, managing director of Truth Serum NTWK™. “With digital tactics forecast to continue to permeate every aspect of personal and professional communication, we look forward to applying the expert perspectives to enhance strategies moving forward.”

Hosted in partnership with Truth Serum NTWK™, word to the whyse is also sponsored by Microsoft.

For more information on word to the whyse or to view the agenda and register, click here.

About The Whyse®,

The Whyse®, a part of Truth Serum NTWK™, is a digital healthcare marketing agency with matchless access to unlimited physician-level data. With real-time data inspiring every message, The Whyse® creates digital experiences that shape minds and motivate change. Through a variety of channels that seamlessly connect, direct your target audience to pick up where they left off on one channel and continue the experience on another. The Whyse® is a brand of MJH Life Sciences, the largest privately held, independent, full-service medical media company in North America.


The Whyse® Media Contact
Megan Ferguson, 609-250-4356