Trifacta Announces New Usage-Based Pricing to Accelerate Adoption of Self-Service Data Engineering

New tiers, online credit card capability, and “pay-as-you-go” options bring convenience and power of data prep, ETL, and data quality to individuals, teams, and organizations of all sizes

SAN FRANCISCO–(BUSINESS WIRE)–Trifacta, the global leader in data preparation, today announced new, usage-based pricing with pay-as-you-go and credit card options for organizations looking to start or scale their critical data engineering work in data quality, transformation, and pipelines.

“In today’s cloud and SaaS world, every company has access to the same apps, which create mountains of messy data. Data engineering is the discipline that mines the mountain of messy data, unearths its immense value, and forges it into competitive advantage,” said Trifacta CMO Mark Sarbiewski. “Our new usage-based pricing will enable our current and future customers to start transforming data in minutes, realize value, and scale quickly from there.”

The new pricing includes three editions — Starter, Professional, and Enterprise — that bring Trifacta’s market-leading data engineering capabilities to teams of any size with no limits on the number of data projects. Data analysts and data engineers can start for free and upgrade for as little as $80 per month.

“The combination of Trifacta’s visual, self-service solution with this new pricing structure is just what we need to expand and scale quickly and effectively,” said Callahan CIO Zack Pike. “It lets our data analysts and engineers immediately attack the highest priority data to get the maximum value in making decisions and helps us become a more data-driven, and ultimately more successful, company.”

Highlights of Trifacta’s new pricing include:

  • Pricing Aligned with Usage and Value

    To better correlate subscription costs to business value, Trifacta has moved to a usage-based pricing model where subscription fees are tied strictly to users and consumption of compute (vCPU) hours. The compute consumption is based on the volume of data processed and the complexity of transformations, which means customers only pay more if and when they transform more data.

  • Predictable Charges

    The new pricing metrics are easy to understand and calculate, and Trifacta offers a 30-day free trial, which allows users to experience the full Trifacta platform before purchasing a subscription. During the trial, users can connect and prepare data in a production-like setting. Additionally, the workspace usage page in the product displays the compute consumed and the corresponding estimated monthly bill, prior to purchase.

  • Choice and Flexibility

    Trifacta now offers three subscription editions (Starter, Professional, and Enterprise) to meet the needs of a wide range of users — from single individuals doing ad hoc cleansing, to teams automating data pipelines, to enterprises requiring robust governance and controls. Month-to-month and discounted annual subscriptions are available, as are self-serve purchases via credit card and cloud marketplaces. In addition to pricing flexibility, Trifacta allows customers to easily switch between the Starter and Professional editions as needed.

  • Cost Control and Governance

    Customers will receive a detailed breakdown of their subscription costs each month. To avoid any unexpected costs, administrators can set limits on the maximum compute that each job run can consume and track expenses by individual user and workspace. This functionality gives administrators the ability to attribute expenses to teams or cost centers within their company.

To learn more about Trifacta’s new pricing and product capabilities, click here. To learn more about the trends and technology in data engineering, register now for the Wrangle Summit 2021 on April 7-9, 2021, the first conference dedicated exclusively to data engineering hosted by Trifacta and Google Cloud.

About Trifacta

Trifacta is a global leader in data preparation. Trifacta leverages decades of innovative research in human-computer interaction, scalable data management and machine learning to make the process of preparing data faster and more intuitive. Around the globe, tens of thousands of users at more than 10,000 companies, including leading brands like Deutsche Boerse, Google, Kaiser Permanente, New York Life and PepsiCo, are unlocking the potential of their data with Trifacta’s market-leading data preparation solutions. Learn more at


Dana Stein

Matter Communications