Trifacta Ranked First in Dresner Advisory Services’ 2021 Data Preparation Market Study for Seventh Year

Analyst firm recognizes Trifacta as the top vendor in the data preparation sector, a technology and initiative ranked as 5th most important to business intelligence

SAN FRANCISCO–(BUSINESS WIRE)–Trifacta, the global leader in data preparation, announced today that it has been recognized as the leading Data Preparation Vendor in the Dresner Advisory Services 2021 Data Preparation Market Study for the seventh time in a row.

Trifacta ranked first out of 24 vendors in the 7th annual Data Preparation Market Study, based on usability, integration, output, data manipulation, and deployment features. The study also ranked data preparation fifth out of the 41 technologies and initiatives strategic to business intelligence.

“Trifacta is honored to be recognized as the top-ranked Data Preparation Vendor by users across all roles and all industries researched by Dresner Advisory Services,” said Trifacta CEO Adam Wilson. “As data preparation continues to become increasingly more critical to the enterprise, we are proud to enable modern data workers to unlock the potential of their data with our self-service platform, which as evident by this report, continue to be highly effective and necessary for critical decision making.”

Of the study participants, 63% said that sharing data preparation is critical or very important, 65% said they constantly or frequently use data preparation, and almost 75% said their current data preparation is highly or somewhat effective. The study also found that users are becoming more discriminating about features, with “save-and-preview” and “automated detection of anomalies” as the top must-have usability features. Although hybrid deployment models are popular now, most companies across a wide variety of interests are shifting to the cloud.

“Data preparation shows a steep increase in interest from the previous year, now entering the level of importance seen for reporting, dashboards, data integration, and data warehousing,” said Howard Dresner, founder and chief research officer at Dresner Advisory. “Data preparation is an important piece of the trend toward user empowerment and self-service business intelligence, and as such drives an increasing amount of investment among users and suppliers alike.”

The research, collected and analyzed by Dresner Advisory Services, included data examining current deployment trends, user intentions, and industry capabilities.

Over the past year, Trifacta achieved notable milestones and industry accolades, including as a leader in G2’s Fall Grid Report for Data Preparation, as a 2020 Gartner Peer Insights Customers’ Choice for Data Preparation Tools, and most recently, as Dresner Advisory Services’ 2020 Technology Innovation Award Winner for Excellence in Data Preparation for the Sixth Year and for Data Pipelines in its First Year.

To learn more about the data preparation market, register now for the Wrangle Summit 2021 on April 7-9, 2021, the first conference dedicated exclusively to data engineering hosted by Trifacta and Google Cloud.

About Trifacta

Trifacta is a global leader in data preparation. Trifacta leverages decades of innovative research in human-computer interaction, scalable data management and machine learning to make the process of preparing data faster and more intuitive. Around the globe, tens of thousands of users at more than 10,000 companies, including leading brands like Deutsche Boerse, Google, Kaiser Permanente, New York Life and PepsiCo, are unlocking the potential of their data with Trifacta’s market-leading data preparation solutions. Learn more at

About Dresner Advisory Services

Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI), Performance Management, and related areas.


Dana Stein

Matter Communications