TruDecision Partners with CIG Financial to Drive Auto Loan Growth

IRVING, Texas–(BUSINESS WIRE)–#autofinance–TruDecision, Inc. (TruDecision) announced today that their advanced analytic platform will be deployed by CIG Financial (CIG) to pursue improved performance and an enhanced dealer experience. CIG will leverage TruDecision’s Expert Auto Score in order to offer an increased number of competitively priced approvals.

TruDecision offers the first of its kind analytic platform as a service, where sophisticated quantitative solutions are developed and rapidly deployed for clients on a pay-per-use basis. TruDecision CEO Daniel Parry explains, “Every modeling form has strengths and weaknesses associated with it, including AI and Machine Learning. We refer to our service as an analytic platform because we start with the client’s business need and then select the method that most effectively addresses it. We are very pleased to partner with CIG Financial, a leader in the auto finance industry that already has a strong foundation in disciplined lending.”

Parry continues, “Origination models are typically built off of a lender’s own performance, which only represents a fraction of what they see; however, their models must be accurate on all applications. For this reason, we created the Expert Auto Score, which was developed off of millions of consumer records.” The score is comprised of numerous models that are tailored to be accurate across the credit spectrum, from near-prime to deep sub-prime.

“We are committed to bringing additional value to our dealer partners in order to help them achieve greater sales,” said Jeff Butler, President of CIG Financial. “The ability to offer highly competitive terms on more approvals is a critical part of delivering on that commitment,” he said. “The team at TruDecision not only offers best-in-class solutions to help us achieve this, but their substantial experience as auto lenders enables us to seamlessly integrate their models into our existing operations,” said Butler.

About CIG Financial

CIG, headquartered in Irvine, Calif., is an indirect automobile finance company helping franchise and independent car dealers provide financing for their customers. CIG has provided high quality service to dealers and customers for over 35 years and is currently approved and lending in 19 states. For more information, visit

About TruDecision

TruDecision is a fintech company focused on providing sophisticated analytic solutions to consumer lenders that deliver superior bottom-line results. TruDecision serves banks, credit unions and finance companies across multiple lending products, including auto, motorcycle and unsecured personal loans in the United States and Canada. They offer expert product origination scores, as well as pricing optimization, collections models and customized decisioning APIs. For more information, reach out to or visit


Daniel Parry

CEO TruDecision