Vista Credit Partners Announces $150 Million Global Debt Financing of Afiniti

Deal will help support significant growth for DC-based “unicorn”

AUSTIN, Texas–(BUSINESS WIRE)–Vista Credit Partners (“VCP”), a strategic credit investor and financing partner focused on the enterprise software, data, and technology markets, announced today that it has led a $150 million global debt financing for Afiniti, the world’s leading provider of AI-based behavioral pairing technology, advancing customer service and support. The financing is a direct lending investment for VCP, the credit-lending arm of Vista Equity Partners (“Vista”), to support Afiniti’s accelerated growth. As part of the transaction, VCP served as Administrative Agent and sole lender.

Phil Davis, CFO of Afiniti, said: “We’re thrilled about our partnership with Vista Credit Partners. Afiniti is on an incredibly exciting journey, with momentum building as we continue to add new clients around the world. Vista has a strong track record of not just investing in companies but partnering with them, and we look forward to driving further growth with them at our side.”

Afiniti’s leadership team has built an impressive company, and we look forward to supporting their significant growth and innovation,” said David Flannery, President of Vista Credit Partners. “Through a direct lending partnership with us, Afiniti can access new capital while improving their position of strength in the market. We are incredibly excited to see what new opportunities this partnership unlocks.”

The financing is another representation of Vista’s strength in partnering with founders and operators of enterprise software businesses helping support growth and unlock value through creative capital solutions.

About Vista Credit Partners

Vista Credit Partners (VCP) is the credit-investing arm of Vista Equity Partners and is a strategic investor and financing partner focused on the growing enterprise software, data, and technology market. VCP employs a highly disciplined approach to credit investing while maintaining flexibility to pursue investments offering the best relative value, sourcing opportunities in both the middle market and broadly syndicated market and investing across the capital structure. The VCP senior leadership and investment teams consist of experienced credit professionals who have spent their careers sourcing, underwriting, executing, and managing credit portfolios for market-leading institutions. Since formation in 2013, VCP has deployed over $5.5 billion and grown to over $2.9 billion of assets under management. For more information, please visit

About Afiniti

Afiniti is reinventing how businesses communicate with their customers. It uses patented, award-winning artificial intelligence to identify subtle and valuable patterns of human interaction in order to pair individuals on the basis of behavior, leading to more successful interactions and measurable increases in enterprise profitability. Afiniti operates throughout the world to measurably drive incremental value to its clients, which include companies in healthcare, telecommunications, travel, hospitality, utility, insurance, and banking, among other industries with consumer-facing operations. Afiniti has over 150 deployments in major enterprises and has optimized more than 600,000 agents and 700 million customers. Afiniti’s technology continually learns and improves, analyzing 1.3 million interactions every day to refine its pairings. To learn more, please visit

About Vista Equity Partners

Vista Equity Partners is a U.S.-based investment firm with offices in Austin, Chicago, New York City, Oakland, and San Francisco with more than $57 billion in cumulative capital commitments. Vista exclusively invests in enterprise software, data, and technology-enabled organizations led by world-class management teams. As a value-added investor with a long-term perspective, Vista contributes professional expertise and multi-level support towards companies to realize their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions, and proven management techniques that yield flexibility and opportunity. For more information, please visit


Contact – For Vista:
Dafna Tapiero