Zilliant Named a Leader in the 2021 IDC MarketScape for B2B Price Optimization & Management Applications

Zilliant’s Customer Success & Support, Level of Value Delivered, and Innovation Cited as Core Strengths

AUSTIN, Texas–(BUSINESS WIRE)–#B2BZilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, today announced that the company has been named a Leader in the IDC MarketScape: Worldwide B2B Price Optimization and Management Applications 2021 Vendor Assessment (doc # US46742021, September 2021).

“We couldn’t be more pleased to again be named as a Leader in the IDC MarketScape for B2B Price Optimization and Management Applications,” said Zilliant President and Chief Executive Officer Greg Peters. “Delivering value to our customers is our highest priority; it’s wonderful to hear that customers have rated Zilliant highly for customer success, satisfaction, support and level of value for price paid.”

The 2021 IDC MarketScape for B2B Price Optimization & Management Applications provides an overview of the latest price optimization trends, advice for companies considering price optimization solutions, and a vendor profile with vendor positioning graphics. Zilliant was also named a Leader in the last report, which was issued by IDC in 2018. Access an excerpt of the report here.

The report stated the following in regard to the core strengths of Zilliant’s price optimization and management solutions:

  • Customer Success and Support – Customers continue to highly rate Zilliant for their customer success, satisfaction, and support. They cited Zilliant’s responsive and empathetic personnel who take the time to understand their business, train them to get the most out of the product, get their feedback on upcoming features, and address any issues quickly.
  • Level of Value Delivered – Customers highly rated Zilliant for the value for the price paid. Customers cited faster-than-expected payback periods and performance that consistently over delivered on their pricing goals, which really paid off during the pandemic.
  • Innovation – Zilliant continues to build out innovative new functionality to increase the effectiveness of its PO&M solution, including off-invoice incentive management, subscription price optimization, campaign management, sales performance tracking, and low-latency data integration.”

For more information about the report and to access an excerpt, please visit:


About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Zilliant

Zilliant powers intelligent commerce for B2B companies by connecting their commercial strategies with effective execution. Our industry-leading price optimization and management and sales guidance software enables profitable growth by transforming the way our customers use data to price and sell in traditional and digital channels. Zilliant’s data science, cloud-native software and passion for customer success delivers the highest ROI, fastest time to value and highest customer satisfaction. Learn more about how Zilliant helps power intelligence commerce at www.zilliant.com.


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